tbh - true beautiful honest

Inspired by a deep longing for self–expression and authenticity, tbh - true beautiful honest provides a truly unique, beautifully authentic and genuinely honest solution to hair colouring.

It’s truly unique
It’s beautifully authentic
It’s genuinely honest

Truly unique multi-dimensional nuances playing with the hair's naturals highs and lows.

Beautifully authentic shimmering powdery nuances with subtle iridescent undertones that enhance and beautify rather than reduce or conceal.

We are honest about what is in our products. Our formulas have been crafted with natural ingredients where we can and the remaining have been carefully selected for performance, allowing us to deliver you our very best.

It’s tbh – true beautiful honest