REF is a globally renowned Swedish hair care brand that creates hair products for professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.

All products are made with the philosophy Nature + Science and we promote organic ingredients that are carefully selected based on their benefits to the hair.

Each hair care line features organic ingredients, which is chosen based on performance characteristics to achieve the desired result. 

A refined journey since 2004. We welcome you to join our world where nature meets science. Making conscious choices and bringing out the uniqueness and individuality in all hair types, while empowering Natural Beauty.